Sunday, October 26, 2014

Money Making Rules
Written by Darren Hardy

When it comes to making money, there are two rules I live by. Lucky for me, I learned them both when I was 12.

I suppose I was like any red-blooded 12-year-old boy—I dreamed of one day owning a Ferrari. I didn’t deck my bedroom walls with posters of movies, celebrities, athletes or outer space; I had four Ferrari posters—all cherry red.

One day after school, I walked into my house to see my dad’s mentor, business partner and former college football coach sitting at the kitchen table with my father. He had seen my small shrine to the Red Beauty in my room and asked, “A Ferrari, huh? Have you figured out how you are going to get one?”

“Um, no.” I replied with 12-year-old feigned disinterest. “Well you better get to work if you want one of those bad boys.” I explained that I was working – I mowed a couple lawns on the street and picked up straggler nails at a local construction site for a penny a piece.

“How much you earning in a week?” Coach asked. “$25,” I responded, bragging. Coach let out a guffaw. “At that rate, you’ll be a corpse behind the wheel! You need to make more money, faster!” “But how?” I asked.

The next sentence is Money Making Rule #1.

Coach leaned across the table and said in a tone that signaled this was important.

“Want to make more money, faster? Find something scary. Find something most don’t have the courage to do. The scary things pay the most.”

As I lay on my bed that night, my Ferrari posters hanging over me, I remembered a buddy talking about a local trade school who wanted people to stand outside bus stops, train stops and in the mall to ask complete strangers to take a survey.

“Approach people who don’t want to be bothered,” I thought. “That sounds pretty scary.”

The very next day I was standing outside the busiest bus stop in my neighborhood with a 16 year-old boy (who wanted a Lamborghini Countach) there to show me the ropes. We spent the entire day walking up to strangers who pushed us, yelled at us, spit at us, and at best simply pretended we didn’t exist.

I even had one woman shout at me to get a respectable job. “Go mow lawns or something!” Trust me, I considered it. I wanted to quit more times in those six hours than I have the rest of my life combined. But when the shift was done, I had 56 completed surveys. At $2 each, that was $112 in a single day! More than I made in a month mowing lawns and gathering nails. I could practically smell the leather of my Ferrari as we walked into the trade school to exchange our surveys for cold hard cash.

Unfortunately, when the boss was done counting the bills, he handed all $112 dollars to the Lamborghini lover. Seeing the shock (and fury) on my face, he explained, “Sorry kid, you’re training today. You’ve got a few more days until you get to keep the cash.”

I slammed the front door as I walked into my house that afternoon where, once again, Coach was sitting at the kitchen table. I told him what happened – that I found something scary, that they took all my money and that his idea was a bunch of hooey.

It was in the middle of this adolescent tantrum that Coach taught me Money Making Rule #2:

Training is always worth the price.

“Sure,” he said. “You don’t have any dollar bills to show for it. But you got something much more valuable. You learned a skill – an important one at that. The things you learned at the bus stop today you will use over and over and if you continue to apply them, you will make yourself millions.”

Sure enough. Facing rejection, overcoming objections, making a sale to a moving target, people skills, perseverance; everything I learned that first uncompensated day, I have used over and over to amass quite a fortune.

Finally, when I was 15 years old (a year ahead of schedule) and many, many surveys later, as well as several other scary entrepreneurial ventures, I had enough money to buy my very own Red Beauty. It was Mazda RX7—cherry red. While not a Ferrari, it sure felt like one to me.

Remember those two Money Making Rules:
#1—Scary work always pays the most. By scary that usually means dealing with rejection, disappointment and the risk of failure. It’s scary alright, but it much, much more profitable.

And #2: Training, mentorship and personal development is always worth the price as they are seeds that reap a perpetual harvest the rest of your life.

Content republished with permission from Darren Hardy, Publisher of SUCCESS magazine. For more great insights, tips and strategies on success and achievement go to More about Darren Hardy can be found at:

Sunday, October 19, 2014

WOW Productivity
Written by Darren Hardy

Talk to almost anyone today, and they complain about having “no time. "It is obviously a boast disguised as a complaint when you hear this.

Our most frequent response when we hear someone say how crazy-busy they are: “That’s a good problem to have” or even “Better than the opposite.” And it isn’t ER nurses, doctors or people with three different minimum wage jobs who say they are “crazy-busy.” It is people like you and me who are lamenting our own self-imposed busyness.

Being busy isn’t the problem; it’s what we are so busy with.

Face it, just because you are busy doesn’t mean you are achieving your most important goals. In fact it is probably the exact opposite. Am I right?

You spend every day running around trying to get things done but when the day ends you stop and look at what you have accomplished and somehow it isn’t as much as you hoped or even thought you did.

Why? Because being busy doesn’t equal being productive.

Being busy doesn’t equal being productive.

So why do we get stuck with mind-numbing busyness instead of productivity? I have talked with countless high-profile CEOs and millionaires, heck even billionaires. Not one of them has complained to me about how busy they are.

The reason? Because while they are definitely busy they know how to take that busy and transform it into WOW productivity.

They know their limits. They hone their skills and delegate the rest.

They are focused on getting the right things done, not getting everything done.

They know from experience what they need to do or not do in order to have WOW productivity and continue to build their million- or billion-dollar empires.

And in this week’s post on WOW Productivity, I will be sharing some of the top productivity tips by some of the most productive movers and shakers of our society.

First of all Arianna Huffington, president and editor-in-chief of the Huffington Post Media group, said she slept her way to the top—literally.

In an interview Arianna said, “My single most effective trick for getting things done is to stop doing what I’m doing and get some sleep.” She went on to say, “Look at how careful we are about recharging our smartphones, as opposed to our brains, our spirits, and our bodies.”

To keep this discipline Arianna suggests scheduling your sleep. “Certain things are not negotiable,” she said. “My sleep is not negotiable. It’s like an appointment.” Look at it as a really important, unmovable, do-not-disturb seven- to eight-hour-long meeting.

Google cofounder Larry Page takes a hands-on approach to his productivity. He fired his assistant. Not because she wasn’t getting the job done, but because she was the “gatekeeper.”

He found himself in too many unwanted meetings. He said in an interview, “Most people aren’t willing to ask me if they want to meet with me. They’re happy to ask an assistant.”

So now anyone who wants his attention has to approach Page directly, giving him the power to control his own schedule.

Guess what happened? Yeah, people stopped making dumb requests on his time.

Richard Branson’s number one secret to greater productivity is to keep fit and exercise.

Branson claims that working out gives him at least four additional hours of productive time each day. Exercise increases energy levels, helps you sleep better and improves your focus.

Branson gets up early to run and work out. Branson is now 63 years old. If he can do it, what’s our excuse, right?

Sir Branson isn’t the only one to use the early morning hours to increase his productivity. Disney CEO Robert Iger wakes up at 4:30 a.m. every morning. He uses the time for a little bit of quiet time to himself and to recharge his batteries in preparation for the busy day ahead.

What time do you get up? Good thing to check in on, BUT don’t forget Arianna’s tip—get your sleep. It just requires you to shut off the TV, computer, iPad, X-Box, YouTube, Netflix, or whatever is keeping you from getting to bed early enough.

Sheryl Sandberg, COO of Facebook, says her best productivity practice is keeping a handwritten journal. According to Miguel Helft at Fortune, “Sheryl’s days are a flurry of meetings that she runs with the help of a spiral-bound notebook. On it she keeps lists of discussion points and action items.

“She crosses them off one by one and once every item on a page is checked she rips the page off and moves to the next. If every item is done 10 minutes into an hour-long meeting, the meeting is over.”

Sheryl is also well known for leaving the office every day at 5:30 p.m. to get home to be with her kids.

The Midas touch of billionaires Warren Buffett and Larry Ellison’s lives can also be described as the One Touch Rule. They will open an email, letter or voicemail and immediately respond, delete or forward it. This way it is taken care of and there is no need to waste time by coming back to it again later.

I also have my own One Touch Rule, and I call it my 4P Process:

One P is for Produce. Act on it now.
The second P is for Pass—pass it on to someone else.
The third P is Purge. Throw it away.

This is my favorite P: 99.9% of what comes at me or is sent to me is NOT important to my main focus, goals and priorities. I have gotten better and better at just purging everything, and quickly.

The last P is for those things my Catholic guilt or that back of the mind nagging that says, ‘someday, maybe you’ll get to this or maybe you might need this.’ Then I put it into Purgatory.

I have purgatory repositories for everything—emails, materials, files, clothes, everything. If I don’t have the chutzpa and courage to purge something right away, I put it into the purgatory repository, then, if I don’t go looking for it in 6 months, I throw the whole repository away without even looking through it again. If I didn’t go looking for it, obviously I didn’t need it and there is now an excellent chance I never will.

Hopefully that is helpful to you to: Produce, Pass, Purge or put in Purgatory.

Right now you should be asking yourself, “If that is what millionaires and billionaires do to be productive, why can’t I do that.”

You can! You can be every bit just as productive as Warren Buffett, Larry Page, Richard Branson, and Arianna Huffington.

Their “secrets” to productivity aren’t secrets at all. They are all simple things that we can do in our lives even if we aren’t billionaires running 300 companies like Richard Branson.

Being productive is a choice. It won’t just happen naturally because your to-do list gets longer and longer. You have to work at it, hone your productivity muscle and make the right choices for your goals and ambitions.

Being productive is a choice.

If you enjoyed learning the productivity secrets from some of the best, don’t forget to tell all your overachiever friends, family and colleagues to up their WOW productivity.

Content republished with permission from Darren Hardy, Publisher of SUCCESS magazine. For more great insights, tips and strategies on success and achievement go to More about Darren Hardy can be found at: