Sunday, January 30, 2011

Our Love-Hate Relationship with Money
Written by Darren Hardy

Money, Money, Money… We want more of it; we love it and all that it affords. Yet it can be the root of some of life’s most devastating experiences—divorce, bankruptcy, foreclosure and destitution.

However, money isn’t the problem.

Just like guns don’t kill people, people with guns kill people, the same misplaced blame is applied to money. Money isn’t your problem; your relationship with money and what you do (or don’t do) with it is the problem.

Your relationship with money and what you do (or don’t do) with it is the problem.

Last month I showed you how you can take something that scares you and fear it no more by simply changing your perspective about it. Just in case you don’t recall, the subject was selling, and I had you take the four letter word S-E-L-L, cross it out and replace it with H-E-L-P. Focusing on helping rather than selling not only makes the entire experience far more comfortable and enjoyable, but it’s actually the key to being successful at it.

This month, I want to alter your mindset about this all-important force in our lives, now formerly known as M-O-N-E-Y. Take this five letter word money and cross it out. Now replace it with V-A-L-U-E. Stop thinking about money as money, and start understanding it as value.

That’s all money is: paper that denotes value. How do you get more money? Create more value. Period. That’s it.

If you are employed, why does the company you work for pay you money? Mistakenly, most people say, “for my time.” That’s incorrect. If that were true, you could just come in and sleep. No, they pay you for the value you deliver during the time you are working. If you deliver lots more value than is expected during that time, they will want to pay you even more money—in bonuses, raises and promotions—to keep you and the value you bring. If you deliver less value during the time you are working for them, they will stop paying you money. Or as our friend Donald Trump likes to say, “You’re fired!”

This is not simply a semantics issue; this is a completely different philosophy, mindset and way of operating in the world in relationship to money.

Instead of asking… How can we increase our revenue? Ask, How can we create and deliver more value? Instead of asking, How can we expand our business? Ask, How can we expand our value? Rather than asking, How can I become wealthier? Ask instead, How can I become more valuable?

Therein lies the secret to money. Money is just a tool to exchange value. The only way to obtain tons of money is to create tons of value.

And tons of value is what we have in store for you in the next issue of SUCCESS. While the cover price might read $5.95, the information and advice you will discover to further increase your value (thus, your wealth) is, well, priceless.

So spread the wealth—share SUCCESS with a friend!

Content republished with permission from Darren Hardy, Publisher of SUCCESS magazine. For more great insights, tips and strategies on success and achievement go to More about Darren Hardy can be found at:
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